Belgrade | Serbia
Chief Sales Officer | Lime Microsystems
My Summary
ANGELINA V. LAZAREVIC M.Sc.
Belgrade, Serbia /angelina.lazarevic@gmail.com/ Cell: (+381)645555166
Areas of Expertise
• Executive Leader / Accomplished Practitioner with Expertise in ICT and Telco in Strategy, Development, Sales, Marketing and Business Development Management with Teams in different companies and organizations
• Strategic planning
• Project management, strong communication, interpersonal and Global Contract Negotiation skills
• CRM and operational marketing, service &after sales best practices.
• Deep knowledge of Financial statements, key performance indicators, contract laws at national and European level; good understanding of market segmentation and analysis and operational marketing, service &after sales best practices, excellent management and organization skills with international sales experience
• Cross-group collaboration and synergies, Communication strategies (B2B, B2C)
• Proven experience in VP/Director level role
• Supervising the realization of strategy, sales/business development plans, revenues/budgets, marketing tactics, global, regional and national projects.
Working with efficiency and effectiveness under time pressure and in an international environment.
WORK EXPERIENCE
LIME MICROSYSTEMS – CHIEF SALES OFFICER & Head of Radio Network Department 2016 – present
The Surrey Research Park Guildford Surrey, GU2 7YG, United Kingdom
Lime Microsystems specializes in field programmable RF (FPRF) transceivers for the next generation of wireless broadband systems.
Specialties
With the forthcoming LimeNET crowdfunding round set to begin shortly, we were previewing the latest standalone software defined radio platforms at MWC 2017. This includes a high-power operator version and a low-power one for IoT and similar applications.
IMRepublic
Senior Business Development Manager for EU Region 2014 – 2016
San Francisco HQ, Sacramento, USA
As a team leader, I promoted and organized sales activities of the agency and implementation of the business development plan, which includes: solved prospecting, lead generation and strengthened qualification, presentation development and won follow-up. I Adapted coordinating efforts with the corporate office (in California, USA) as well as engineering office (Belgrade, Serbia) and trained sales offices at the EU Region through my initiated objective is to offer the best service to our clients and their needs. Because of a high level my expertise within various disciplines such as brand and design strategy, corporate identity, art direction, digital design and technology design. Me and my team conducts research on leading edge technologies and ensure best in class systems and integration across business.
Asseco South Eastern Europe, Asseco SEE, System Integration
Sales Support Specialist 2013 –2014
Responsible to generate ,identifiy product and assessing competition/ Cisco , HP, Oracle, IBM / communication with vendors with saved target realization. I Identified innovation opportunities and handled quickly on a global scale such as monitoring supplying process, managed and defined regional customer segment in all business lines (Software License, Annual Maintenance Program, Professional Services, Enterprise Solutions) through the market strategy, opportunity qualification until closing and handover to project. Through our applications and high-tech software, users are offered a Fiber-to-the-Home / Basement , new mobile services , new tariff profiles and business models.
Serbian Glass Factory, optical equipment 2012 – 2013
Executive Director of Commercial Department, sector sales and marketing
Member of the Executive Board of Directors of international consortium of “Glass Industry “. Support business plan achievement and contribute to the Commercial and Marketing strategies.
Achievements:
I promoted new BP Upgrading and Restructuring during 2013, improving the structure and increasing production capacities more than 4 times, increasing flexibility and extending production range the new technological line. By planning the monthly budget/QPR-1 to QPR-3 and making a business plan.
Due to that the value of the new investment exceeded 20 million Euros, which is more than the amount of the total investments made by the new Glass Factory shareholder – the international consortium of „Glass Industry “, including the full support of the „Corporate Commercial Bank “.
Professor at University Academia Educative freelancer job 2011 –2013
Special project between Serbian and Nigerian Government about education professionals in fix and mobile telecommunications. My role was academic supervision, support and training engineers.
NOVA CAPITAL PARTNERS LLC, New 2011 –2013
Senior Executive Consultant /Financial Management / freelance contract job
Nova Capital Global Markets assists companies across most of Central, Eastern, and Southern Europe in raising large amounts of both debt and equity capital with deep experience in many industries such as: Transportation, Energy, Manufacturing, Financial Services and Telecommunications.
Achievements:
I participated in a few big projects through sophisticated management and through effective relationships with internal and external customers, making revenues 25% bigger than the previous years.
CB&I Lummus Oil refinery, 2011 - 2012
Technical Assistant of Construction Director
It was one of the world’s largest energy infrastructure projects, providing a full spectrum of EPC solutions and proven process technologies, as well as a comprehensive package of aftermarket services.
Achievements:
I carried out projects where I precisely defined the costs, schedule and resources required to bring the project to completion, lowering potential risks than expected. I also had access to major specialized marketing and pricing data services, as well as a close working relationship with the major consultancies.
NERA NETWORKS AS, Serbia 2009 – 2011 Executive Sales Manager
I developed a new business models, strategies and innovations via CROSS-FUNCTIONAL knowledge, skills and competencies for a leadership role: project planning and its ruthless execution. This position requires experience in handling International sales.
Achieving EBIT targets
I established and monitored cost controls to ensure the business stays on budget.
In Client Services: Ensuring that the client service provided is consistent, competent and of exceptional quality, determining marketing priorities for trade shows and seminars, with a specific focus to evolving the relationship with the GSM Association at the senior and working group levels, constantly learning new solutions (technology, application, process, and development methodology).
LEADCOM - contract job 2008 - 2009
Head of Sales Department for South East Europe
Developed Reputation Company as a dynamic, reliable and professional system integrator. Keeping ahead of new technologies and market trends, partnering on large scale projects while answering new challenges. I had a compensation package that will be a combination of base salary, commissions based upon revenues, margins and other agreed metrics, as well as the ability to earn substantial bonuses for meeting profitability goals – gross margin on client implementations.
Achievements:
I was the first in the region to achieve competency quota by establishing a sales intensive partner program to achieve the budget (partner cup) and engaging 110 partners. Thus, sales budget for new business overachieved for 30%. I introduced innovative idea by launching a local “Advisor” – online site for digital lead generation in small business.
ZTE Representative Office, 2006 – 2008
Senior Business Development Manager &Senior Project Manager
Implemented a new vision and strategic planning process by working in unison with financial manager, business, area and functional leaders. Well versed in strategic and operational planning, financial theory and concepts. Also using my knowledge about CDMA I used all the tools needed to plan, design, construct and deliver optimized, ready-to-manage fibre networksfor customers(Create fibre connections within Span Splice Closures, Splice Closures, and Fiber Equipment via project planning).
Achievements:
I managed teams of sales & businesses development managers (25 people), planned and oversaw the implementation of business strategies and thus achieving business goals in 12 countries, introducing and implementing digital communication strategies for social media, inbound marketing and digitalization of traditional marketing concepts.With work orders I created detailed tasks and sub-tasks using network data and assign them to field users. Work orders allow users to track project status in real-time, and to generate accurate bill of materials and labour requirements. Via fiber availability I easily determined the number of fibres available inside individual cables to ensure customer network is being utilized in the most efficient way possible. Via connection editors - unique, visual display of individual fibre cable strands and ports allows users to quickly and easily view or modify existing connections and create new connections successfully.
“TELEKOM SERBIA” Mobile Telephone Serbia 2003 – 2006
Head of Radio Network Department, Transmission planning
Provide technical support to projects to troubleshoot and resolve issues. Provide support to Customer operations and maintenance of 4G, 3G, 2G mobile network. Evaluate new networking technologies via excellent knowledge in mobile telecommunications LTE, GSM, WCDMA, CDMA.
Achievements:
I brought 100 projects for 2G,3G network to success, supervising vendors such Ericsson, Nec, NSN, and the financial part of the project. I participated in annual budgeting exercises, ensuring that the business is being run according to the National Strategic Plan.
TELEKOM SERBIA, Belgrade
Head of Optical Department
I performed long term and short term planning tools that look across specific network variables such as existing infrastructure, regulation, and material cost to generate the lowest cost fibre network design - optimized network plan directly within our powerful platform.
Achievements:
I made first detailed optical broadband maps with capacity, type, distance and was a producer of optical cable network. I was responsible for successful implementation of more than 100% planning of project execution plans, development and implementation of suitable procurement planning strategies.
TELEKOM SRBIJA, Belgrade 1997 – 2006
Head of Investments Department
I worked on implementing and testing of systems for digital signal transmission multiplex and optical line transmission equipment.
Achievements:
I controlled road map national telecommunications system.
PTT SRBIJA, Yugoslavia 1996 – 1997
Development of national telecommunication network.
Achievements:
As a Leader of work group, I modernized new domestic fixed telecom backbone including metropolitan Siemens networks.
Radio Television Serbia 1994 – 1996
Chief Manager for technical support at TV Channel 1 and TV Channel 3
Journalist – editor main program national TV channel
I oversaw broadcasting quality as well as maintenance, operation TV equipment.
Papers published in domestic journals:
- V. Davidovic, A.Lazarevic / Midić (ex), "Effects of gamma radiation in CMOS transistors," Scientific offspring, University of Nis, Vol. XIX, 1987, p. 37-43.
- V. Davidovic, A./Lazarevic/ Midić (ex), "Effects of gamma radiation in CMOS transistors," Proceedings of VII Yugoslav consultation on the role of microcomputers in process control systems (MIPRO 88), Rijeka (Yugoslavia), May 1988, pp. 6- (51-56); published in the journal Science offspring.
PROFESSIONAL TRAININGS and Certificated
Tesla Science Foundation – Member 2016, Philadelphia, USA
CERTIFIED SUGAR SALES SPECIALIST -2016 CRM Sugar University
2015 DEPOCEI TEMPUS - Faculty of Political Science – pilot projects, Development of policy – oriented training programs in the context of the European integration
2011 Regional Sales meeting Abatel – Sarajevo , BIH
2009 NERA NETWORKS AS – Belgrade, Serbia, Regional Sales meeting
2008 Lead COM Coaching Regional Sales managers – Milan, Italy
2008 ZTE specialization – Consolidating strategy - Hong Kong, Shenzhen University, China
2007 Ericsson: various training -Radio Network, Dublin, Ireland, Stockholm, Gutenberg, Sweden
2006 Nec & Ericsson Radio Network - Tokyo, Japan
2004 Ericsson System Planning & Manager - Mondale, Sweden
1999 Specializations for optical broadband network technology - Nice, France
1997 Principles of the SDH transmissions - Telecom Serbia
All certificate available upon request.
Licenses for Responsible planner and Responsible contracting engineers in area telecommunications and systems from Serbian Chamber of Engineers, /353,453/.PR in marketing and communications
Professional Membership
2016 - Present - Member at Women Way Mentoring Program
2016 - Present - Member at Tesla International Science Foundation
2004 - Present - Member of the Serbian Chamber of Engineers
2012 - Present - Member BPW International
2014 - Present - Member Women in Adriatic - provides business and professional women from Adriatic region
EDUCATION:
B.Sc.E.E., M. Sc. E.E. in Telecommunications, University of Nis, Serbia
10 semester studies (5 years), Thesis grade: 10
Master of Science – University of Nis
Specialization - PR in marketing and communication
Network
